Nissan Cube Box on Wheels

Huey Lewis once sang ‘It’s hip to be square.’ Few believed him. Mathletes wax poetic about the superior geometric efficiencies of a cube in terms of volume v. surface area. And get little respect. Cavemen discovered that a round stone rolls better than a square one. And, as a consequence, gave birth to the traffic jam. In 1998, Nissan introduced the original Cube, an aptly named box-on-wheels, to minor consumer interest.

But times change, and so did the Cube. In 2002, an all-new second generation Nissan Cube was introduced in the Japanese market. More spacious inside, more glass outside, more power under the hood and, more importantly, a few more angles and curved surface details added to its compact, slab-sided exterior. Quintessentially Japanese, this new Cube took Tokyo by storm. A pocket-sized fun-and-function cocktail mixing the charm of Godzilla and the wit of Mothra, buyers were smitten. And so, it turns out, Huey was right after all.

Like the Nissan GT-R before it, the Nissan Cube soon found an audience outside of Japan – not in person, but through its exposure in fashion and automotive magazines, videos and on the Web.

Nissan Cube Box


Nissan Cube Box


Nissan Cube Box


Nissan Cube Box


Nissan Cube Box