Ariel Atom creator wins award (Designer honoured for adventurous design)

The creator of the Ariel Atom has won an award for his creation. Simon Saunders, designer and director of the Ariel Motor Company which launched the Ariel Atom sports/track car in 2001, has been awarded the prestigious Simms Medal by the Royal Automobile Club (RAC).

Named after Frederick Simms, the founding member of the RAC, the Simms Medal recognises a genuine contribution to motoring innovation by individuals or small companies that also exemplify the spirit of adventure. The Simms Medal Committee felt that Simon Saunders deserved the Award for his passionate development and manufacture of the Ariel Atom sports/track car, one of the most exciting pieces of automotive design, built for pure performance.