Dacia Duster: Every Concept Buzzword At Once

The Duster Concept embodies all the best thinking of the late 90's wrapped in a smoothly passive-aggressive shape. It marries the large body envelope and undeniable efficiency of an SUV with the pandering "X-treme" lifestyle marketing mantra of a different era. Anyone else get the feeling Dacia had this concept sitting around collecting dust in a warehouse and thought "Hey. we never used that show car, how about now?" It falls so far outside the current vogue of greenwashed fantasy-electric ecogasmic concepts it's going to look really awkward on the stands.

This is the Dacia Duster concept and it's bringing a totally original, unprecedented suicide-door sport activity youth-market crossover utility design with headlights stretching to the doors to Geneva. Yes, it's a rolling modern design cliche.