Tata Indigo Manza is going to be major launch from Tata Motors in India. New Tata Indigo is going to be launched as "Tata Manza" and will be unveiled in Mumbai on Wednesday - October 14th by Ratan Tata, Chairman, Tata Motors. Though it is based on Indica Vista but Tata Motors has tried to give New Indigo Manza it a different look with all new headlamps, tail lamps, bumpers, new interiors and well integrated boot. The intention to launch it around Diwali is that Tata Motors don't want to loose any customers and wants to cash in this festive season.
The New Indigo has been christened "Manza", which is another name which ends with "a" alphabet. Presently we have Indica "Xeta", Indica "Vista" and Indigo "Marina". Indigo Manza will feature a huge boot and promises best in class interior space. Typical of Tata cars, the Manza promises to offer good value for money as it is expected to be packed with equipment.
Promotions, Advertisements & Contests Of Tata Manza
Tata Indigo Manza's teaser website is up and you can enter the "Guess The Manza" contest in which you have guess the vehicle type and estimated price of Manza. I have also entered the contest - Tata Manza is a Sedan which is based on Indica Vista hatchback and estimated price of Indigo Manza should be starting from five lakhs for the base model and will go up to seven lakhs for top of the line variant which is expected to feature ABS, EBD, Dual SRS Airbags, Alloy Wheels, Dash Integrated Music System etc. The company has initiated this contest, which would give the participants an opportunity to own a Tata Manza for a day - not self-driven, of course, but with a company provided 'chauffeur'. Lesser winners will be given gift vouchers.
Tata Motors had also given fill page advertisement in leading newspapers which features a teaser image of interiors of Manza and there is no Tata logo in the ad neither any idea that it is a sedan/hatchback/suv. Only a golden/black shaded steering wheel with audio controls and Bluetooth telephone controls mounted on it and also a glimpse of multiple information display. At the end it says - "MANZA - Look Forward To A New Level Of Indulgence" - same like we have seen the teaser website of Tata Manza.
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