Toyota Fortuner has just launched in Malaysia. Finally, it has completes the Toyota IMV project along with the Hilux and Innova which has already been introduced to the Malaysia market.
Since the initialization of this project in 1999 with the purpose of optimizing the global manufacturing and supply system, Toyota achieve this by sourcing for local parts and assemble locally in places such as Thailand, Indonesia and etc. This way, it helps to reduce labour and manufacturing cost as compare to be produce in Japan. And Toyota has ensure that its quality is as good no matter where the production took place.